SKILL AREA : MARKETING

MARKETING OVERVIEW AND HOW TO BUILD YOUR SALE FUNNEL

Alexander Ang

COURSE OUTLINE

  • Understand core principles of digital marketing and the pillars.
    a. Understanding consumer behavioral journey
    b. 8 core pillars of digital marketing
    c. Step by step online marketing campaign plan framework.
    d. Competitor research and analysis

  • Strategies to build brand, drive traffic and generate leads.
    a. Content marketing strategy - Ideation, Planning, Captioning, Growing
    b. Facebook Ads strategy - Setup, Monitor, Measure & Scale.
    c. Google Business Tools for online visibility and traffic growth (Free method)
  • Measuring your campaign success and performance
    a. Understanding types of metrics to track
    b. How to turn data into useful insights
    c. How to improve your marketing campaign
              DURATION: 1 DAY (4 HOURS)

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  • The basics of marketing, including market research, target audience identification, and developing a marketing plan.
  • The various types of marketing channels and how to leverage them for maximum impact, including social media, email marketing, content marketing, and more.
  • How to create a sales funnel, including lead generation, lead nurturing, and lead conversion strategies.
  • The importance of copywriting and how to write compelling sales copy that converts.
  • Best practices for tracking and measuring your marketing campaigns, including analytics, split testing, and conversion rate optimization.
  • How to create and optimize landing pages and other marketing assets to improve your conversion rates.
  • Advanced marketing strategies, including retargeting, affiliate marketing, and influencer marketing.
  • By taking this course, you'll gain a comprehensive understanding of marketing and how to build an effective sales funnel to drive business growth.
  • Whether you're a marketing professional looking to improve your skills or a business owner looking to take control of your marketing efforts, this course can help you develop the skills and strategies needed to succeed.

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