- Understand core principles of digital marketing and the pillars.
a. Understanding consumer behavioral journey
b. 8 core pillars of digital marketing
c. Step by step online marketing campaign plan framework.
d. Competitor research and analysis
- Strategies to build brand, drive traffic and generate leads.
a. Content marketing strategy - Ideation, Planning, Captioning, Growing
b. Facebook Ads strategy - Setup, Monitor, Measure & Scale.
c. Google Business Tools for online visibility and traffic growth (Free method)
- Measuring your campaign success and performance
a. Understanding types of metrics to track
b. How to turn data into useful insights
c. How to improve your marketing campaign
- The basics of marketing, including market research, target audience identification, and developing a marketing plan.
- The various types of marketing channels and how to leverage them for maximum impact, including social media, email marketing, content marketing, and more.
- How to create a sales funnel, including lead generation, lead nurturing, and lead conversion strategies.
- The importance of copywriting and how to write compelling sales copy that converts.
- Best practices for tracking and measuring your marketing campaigns, including analytics, split testing, and conversion rate optimization.
- How to create and optimize landing pages and other marketing assets to improve your conversion rates.
- Advanced marketing strategies, including retargeting, affiliate marketing, and influencer marketing.
- By taking this course, you'll gain a comprehensive understanding of marketing and how to build an effective sales funnel to drive business growth.
- Whether you're a marketing professional looking to improve your skills or a business owner looking to take control of your marketing efforts, this course can help you develop the skills and strategies needed to succeed.