SKILL AREA : MARKETING
MARKETING OVERVIEW AND HOW TO BUILD YOUR SALE FUNNEL
- Understand core principles of digital marketing and the pillars.
a. Understanding consumer behavioral journey
b. 8 core pillars of digital marketing
c. Step by step online marketing campaign plan framework.
d. Competitor research and analysis
- Strategies to build brand, drive traffic and generate leads.
a. Content marketing strategy - Ideation, Planning, Captioning, Growing
b. Facebook Ads strategy - Setup, Monitor, Measure & Scale.
c. Google Business Tools for online visibility and traffic growth (Free method)
- Measuring your campaign success and performance
a. Understanding types of metrics to track
b. How to turn data into useful insights
c. How to improve your marketing campaign
WHAT WILL YOU DISCOVER
- The basics of marketing, including market research, target audience identification, and developing a marketing plan.
- The various types of marketing channels and how to leverage them for maximum impact, including social media, email marketing, content marketing, and more.
- How to create a sales funnel, including lead generation, lead nurturing, and lead conversion strategies.
- The importance of copywriting and how to write compelling sales copy that converts.
- Best practices for tracking and measuring your marketing campaigns, including analytics, split testing, and conversion rate optimization.
- How to create and optimize landing pages and other marketing assets to improve your conversion rates.
- Advanced marketing strategies, including retargeting, affiliate marketing, and influencer marketing.
- By taking this course, you'll gain a comprehensive understanding of marketing and how to build an effective sales funnel to drive business growth.
- Whether you're a marketing professional looking to improve your skills or a business owner looking to take control of your marketing efforts, this course can help you develop the skills and strategies needed to succeed.
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