SKILL AREA : entrepreneurial business management

ENTREPRENEURSHIP AND BUSINESS MANAGEMENT ESSENTIALS

Azizi Abdullah


COURSE OUTLINE

  • Entrepreneurship
    i. Definition of a “business”
    ii. Evolution of entrepreneurship in today’s economy
  • Personal Evaluation
    i. Definition of “success”
    ii. Entrepreneurial attributes, traits, skills for success
    iii. Personal assessment
    iv. Personal development plans
    v. Learned entrepreneurial traits
    vi. Personal potential as an entrepreneur

  • Ideas to Opportunities
    i. Generating business ideas
    ii. Locating business ideas
    iii. Expanding the ideas

  • Validating the opportunity
    i. Feasibility analysis|
    ii. Customer identification
    iii. Environmental scan
    iv. Competitive assessment
    v. Profitability


           DURATION: 1 DAY (4 HOURS) 

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  • The fundamentals of entrepreneurship and what it takes to start and run a successful business.
  • How to identify business opportunities, conduct market research, and develop a business plan.
  • The principles of marketing and sales, and how to create effective marketing campaigns to reach your target audience.
  • The basics of financial management, including budgeting, forecasting, and cash flow management.
  • How to develop and manage a team, including hiring, training, and motivating employees.
  • The importance of customer service and how to create a positive customer experience.
  • Best practices for managing a business and ensuring its long-term success.
  • By taking this course, you'll gain the knowledge and skills necessary to start and manage a successful business. 
  • Whether you're a first-time entrepreneur or an experienced business owner looking to improve your skills, this course can help you develop the skills and strategies needed to take your business to the next level.

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