How to Start a Retails Business in Malaysia 

Retails business refer to a business sector that sell goods or services to customer for their needs and wants. They sell goods and services in a store, or they can sell the item though online platform and then shipped to the customers. Example of retails are clothing, food & beverage, etc. There are a few steps need to consider before you start your retail business.

Step 1-Create your business plan

It is important to have a plan for your business as it gives you a physical roadmap to ensure every step take wisely to manage your business. Idiom says, ‘if you fail to plan, then you are you are plan to fail’. Things that you need to include in your business plan such as marketing, branding, staffing, and business budget. You should think about the amount of money that you want to put in to start your business. Creating a business plan is the most important step before you start any kind of business. The business plan could help to determine your target market, calculate start-up cost, number of staff need and more. Your business plan should include anything that will affect to your company such as marketing strategies, the price of your product or services. A well plan business plan can be a guideline for your first few years of operation. It can also be the blueprint of your company that you can use to persuade prospect investor when you need external financing. 

Step 2-Determine your business niche & select product or services

A niche market is a segment of a larger market that has its own unique needs and preferences. Having a niche for your retail store help you to differentiate from your competitor who aim for a wide audience. For example, there may have many fast-food restaurants in town that sell burger and fries, but you may be the only retailer that specializes in provide healthy fast food such as poke bowl. By researching niche market, you will be able to determines what segment have already exist and explore a potential one and think about whether it can become profitable. Next is to decide what product or services that you want to provide to your target customers. There are variety of products and services available in the market and you will need to decide how you can make profit from your selected product or services. With the niche market research, you will be able to see the opportunities of the business and to decide to which product or services that will successfully bring to the marketplace. 

Step 3-Marketing research

After you have determined your business niche and select the product or services, it is important to do market research. When you do market research, you can use your finding to measure the success of your current marketing plan and update to a better plan. Market research is essential for starting and running a successful business as it gives you the business direction and helps you to understand what your customer needs and want. It is not only help you to learn about your customer but also to learn a lot about your industry and your competitors. By having the market research report, you will be easier to make the decision and act for the next step. Besides, that you will be able to identify the problems before they happen. 

Step 4-Register your business and open bank account

After you have done with your business plan and market research, next step is to learn how to start a retail business; to make your business official. You will need to choose a name of your business, perhaps a name that can reflects your business purposes, brand identity and a meaning of the name that can represent your business. It is also important to make sure the name is available. Next is to decide your legal structure, a business structure determines how you’re taxed, a degree of legal protection you’re afforded, business’s ownership structure and the ability to get the capital fund. After you have chosen your business name and business structure, you can proceed to register your business through Companies Commission of Malaysia (SSM). To register for Sdn Bhd you can contact us here. Next, is to open your company account. It is importance to organize your finances from the beginning of your business by separate from your personal account. It will be easier to manage all the expenses and revenue if you have a company account, which can help you to keep track of your financial.

Step 5-Find a physical location

Physical location is also another important step to think about. The location of your business can impact the success of your business. Your business is not going to success if there is not enough customer visit to your store. The right location for your business mainly subject to who are your target market. For example, if you are opening a toy store, you probably will not choose a neighbourhood that next to a university that toward students. To select the right location, you will need to take into consideration that how far you need to travel, is the location easily accessible from your residence and the important one to understand the neighbourhood, demographics, and preferences. Car parking will also one of the issues that need to take into consideration as customer might refuse to go due to the parking issue.

Step 6-Obtain licenses and permits

After you have successfully incorporated in Malaysia, it does not give you the right to start doing your business. You might need to get the necessary licences, consents, permissions, registrations, and/or authorizations from the applicable governmental, statutory, or regulatory organisations, authorities, or agencies before you are allowed to operate your business, depending on the nature of your business. In order to obtain your business license, you are required to submit your application to the local town council where your business located.

Step 7-Establish relationships with vendors and suppliers.

Next step is to find trustworthy vendors and suppliers and build a good relationship with them. By having reliable vendors and suppliers can be the most crucial part that led to the potential success of your business. There are a few criteria need to take into consideration when selecting the right vendors and suppliers such as budget, quality of the product, good reputation who can guarantee to deliver your items on time and their customer service that easy to contact in case you have any issue. It would be better if you can build connection with several suppliers because you need to have a contingency plan in plan as without merchandise to sell, you would not have business to run.

Step 8-Find the right POS system

A significant step in starting a retail shop is selecting your POS system. POS systems are software applications that combine inventory, sales, and retail transactions with other company management tools into one streamlined platform, giving retailers everything, they need to run their operations. Using a POS reduces time spent on administration and offers deeper insights into data on sales, inventory, clients, and staff. Many POS systems also have integrated payment processing, reducing the number of vendors you need to work with. When choosing a POS, there are numerous things to consider. Write down a wish list of the qualities you desire before you begin to truly examine other possibilities.

Step 9-Hire and train your staff.

You might need to hire a group of employees to serve as the front lines of your business. When interviewing a candidate for a retail role, make sure you are recruiting them not just for their experience but also for their attitude. A retail person is representing your business that can directly affect your customer satisfaction. Make sure you start training your staff before your business grand opening. You can train your employees to use your POS system, manage your inventory and your product knowledge so that your staff can serve the customers and you can focus on your business growth. Furthermore, make sure you comply with your state-regulated employer such as creating a state withholding account for payroll, reporting new hires, public holiday, contributions of EPF, SOCSO, PCB, and EIS.

Step 10-Market your retail business.

When things are going smooth, it is the time for you to start to run your business and bring your customer in. You will need to develop a marketing strategy to promote your business to your targeted customers. There are a few marketing strategies that you can use to promote your business such as Traditional advertising, social media, influencer and launch an event. In order to boost your marketing strategies, it is important to think about your brand image. Your brand image should link with your shop name, logo, store interior design and reflect the character of your business and connect with your target customer.

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If you're looking to form an Sdn. Bhd. in Malaysia, or have any other questions on starting your business, contact the team at Altomate.

We're here to answer any questions, provide resources, and give you the exact answers you need to get your business to the next level. We thank you for reading this article and hope it gave you some new thoughts and business ideas to move forward with.

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